About Qure™
Qure™ is a clinical-grade beauty and skincare brand from Sydney, Australia. Its best-selling LED mask has become popular worldwide. Qure operates online sales globally and has opened more than 100 physical stores in regions such as the United States, Europe, andAustralia.
Cooperation story with JS BOX:
JS BOX has released case videos showcasing our factory’s custom gift boxes on platforms such as WeChat, TikTok, Facebook, and YouTube. After seeing our case videos on WeChat, Qure found that JS BOX Factory was exactly the high-quality packaging factory they had been looking for. They immediately contacted us, hoping that we would provide customized packaging services for their skincare brand to enhance its brand influence.
Challenges faced by brand packaging:
In the highly homogenized skincare market, consumers not only assess product value through visual means but also subconsciously confirm the professionalism of the brand through tactile perception of the packaging. The brand urgently needs customized gift boxes as trust carriers to reshape consumer perceptions.
Custom gift box requirements for customers:
1. The gift box needs to strengthen the brand’s recognizability, improve the quality of brand packaging, and reflect the high-end brand tone;
2. The gift box should not only protect the products but also neatly and aesthetically display them, presenting the products well.
3. The gift box should have a good unboxing experience, enhancing brand impressions and interactivity
4. The gift box must use environmentally friendly materials, meet EU environmental standards, and support the sustainable development journey of the skincare brand
5. With new products about to be launched, the delivery time for the gift boxes is urgent while ensuring product quality
JS BOX Solution:
For us, helping clients design packaging that represents their brand is very important. We incorporate elements of the client’s brand to make the new packaging more recognizable.
There are three common types of hard boxes: book-type boxes, drawer boxes, lid and base boxes. We introduced the style differences of these three hard boxes to customers. After many rounds of communication, we finally chose to create a book-type magnetic gift box as a brand skin care product packaging box.
1. Premium eco-friendly materials: Made using FCS certified white coated paper + 2mm gray board, ensuring the structural strength of the gift box while making it recyclable and environmentally friendly.
2. High-end book-type magnetic box: The magnetic flip cover design simulates the page-turning experience of a skincare manual. The crisp “click” sound when the magnetic buckle closes enhances the unboxing ceremony, making it both convenient and aesthetically pleasing.
3. Surface treatment processes: UV printing + embossing, simple but very attractive, using simple design to convey the brand’s professional technology texture.
4. EVA inner support + straight tuck end box: Custom EVA inner lining with intuitive compartmentalization clearly displays skincare products. To ensure the safety of six fragile serum ampoules and injection devices, we designed small straight tuck end box for each ampoule. This not only ensures product safety but also guides users to develop skincare habits subtly.
5. In terms of product delivery, due to the complex structure of the magnetic gift box requiring manual production, we rely on an efficient management system and a professional technical team. While other packaging manufacturers need 3-5 days to produce samples, we can produce excellent samples within just 48 hours for customer confirmation. This greatly accelerates our factory’s production cycle, allowing us to deliver the first batch of 5,000 sets of gift boxes without any flaws in less than half a month, perfectly supporting the global online and offline sales network of the customer. From design, sampling, production to final delivery, we have won high recognition from Qure for our full-service approach.
This high-quality magnetic gift box is not only suitable for the cosmetics industry but also serves as a preferred packaging solution for luxury gift boxes in many other industries. We have provided customization and packaging upgrade services for luxurious brands in hair styling, beauty instruments, perfumes, jewelry, and electronics.
JS BOX always believes that excellent packaging should not just be a container for products but should become a pioneer in brand growth and market expansion. The success of Qure™’s magnetic book-type box proves that when packaging creates multi-dimensional experiences through touch, hearing, and vision, it elevates into a dialogue between the brand and users. We look forward to collaborating with more brands to explore the infinite possibilities of packaging design together.
Contact JS BOX now and let innovative packaging enhance your brand value and help sell your products better!
